Retailers' Preferences In Choosing Wholesalers In Paringin, South Kalimantan

Muhammad Qamaruddin, Akhmad Madani, fathurrahman Azhari

Abstract


The background of this research is that there are differences in preferences of retailers in choosing wholesalers in Paringin, South Kalimantan. This study aims to find out the factors that influence the preferences of retailers in choosing wholesalers. This research is a qualitative approach using observation, interviews, and documentation. Then the data is analyzed by descriptive analysis techniques qualitative. The results of the study found factors that influence the preferences of retailers in choosing wholesalers, there are: 1) Easily accessible location, 2) complete item, 3) item availability, 4) getting item practically, 5) Long opening time, 6) Price, 7) speed of service, and 8) goods benefits.


Keywords


Preferences, retailers, wholesalers

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DOI: http://dx.doi.org/10.31332/robust.v2i2.4375

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