Efisiensi Pemasaran Komoditas Lada di Kabupaten Konawe Ditinjau Dari Perspektif Ekonomi Islam

Abstract

The purpose of this study to determine the efficiency of the marketing of pepper in
Konawe viewed from the perspective of Islamic economic. Method of sampling is
done by simple random sampling as many as 45 respondents out of the total
population, while traders villages (PPD) were 3 people and traders districts
(PPK) have as many as two people in the census.
The result of the study conluded that the marketing efficiency of the in the
village Unaasi. Anggaberi districts in Konawe through two (2) marketing
channels, namely :Marketing channel I, from farmers producing PPK of
inter-island trader, with the marketing margin 97,46 %. Marketing channel II,
from farmers producing PPD PPK of inter-island trader, with the
marketng margin 97,40%.
From the analysis it can be conluded that the marketing activities on the
commodity pepper in Konawe already efficient, but needs to be improved. In
terms of the service has been satisfactory. Viewed from the perspective of Islamic
economy againts commodity pepper were done by farmers/producers, the views of
the marketing is in conformity with the two assumptions that are under the
influence of the spirit of Islam that is the assumption of economic rationality and
selling without any coercion. Since marketing of commodities pepper is the efforts
made by farmers/producers in order to maximize satisfaction and fulfillment. In
marketing the pepper that they (farmers) produced by choosing their own
marketing channels they want to sell pepper production. Transactions conducted
by this farmer also insyaAllah avoid speculative transactions, transactions that are
not clear (Gharar), usury and false (evil deeds).