Konten Video YouTube: Pengaruh dan Peminatannya Bagi Mahasiswa Ilmu Komunikasi di Kota Makassar
Abstract
The purpose of this study was to determine the effect of YouTube video content on the interest in watching television among Communication Studies students in Makassar City. This study uses a quantitative approach with descriptive statistics to test the hypothesis about whether there is a relationship between the variables being studied. In addition, researchers also use the uses and gratification theory, that the selection of media used by the audience to meet their needs is looking for something they want. Also using the theory of technological determination, that every event or action taken by humans is the result of the influence of technological developments. This study aims to find out what types of video content students are most interested in when accessing video content on YouTube. The results of this study, among others, found that the most popular types of YouTube content based on the highest order were music and film content, video tutorials, video blogs (vlogs), culinary videos, traveling videos, entertainment videos, news and politics, game reviews, horror videos, business videos, motivational videos, documentaries, Islamic information, and religious lectures, so that it has implications for television media managers and content creators to pay attention to the content of interest.
Keywords: YouTube Content, Social Media, Television Programs, Communication Science.
Full Text:
PDFReferences
Aminullah, M. (2020). Konsep Pengembangan Diri Dalam Menghadapi Perkembangan Teknologi Komunikasi Era 4.0. KOMUNIKE, 12(1), 1–23. https://doi.org/10.20414/jurkom.v12i1.2243
APJII. (2019). Penetrasi & Perilaku Pengguna Internet Indonesia (No. Q2).
Budiargo, B. (2015). Berkomunikasi Ala Net Generation. Elex Media. Komputindo Jakarta.
Bungin, B. (2008). Konstruksi Sosial Media Massa. Kencana Prenada Media Grup Jakarta.
David, E. R., Sondakh, M., & Harilama, S. (2017). Pengaruh Konten Vlogdalam Youtubeterhadap Pembentukan Sikap Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Ilmu Komunikasi Fisipol Unsrat, 6(1). https://ejournal.unsrat.ac.id/index.php/actadiurnakomunikasi/ article/view/15479/15020
Firansa, A. D. (2022). Perbandingan Motif Konsumsi Antara Media Televisi dan Media Sosial Youtube Pada Mahasiswa Ilmu Komunikasi Universitas Hasanuddin (Unhas) Makassar. Fakultas Ilmu Sosial dan Politik , Universitas Muhammadiyah Yogyakarta. https://etd.umy.ac.id/id/eprint/29427/
Grant, A. E., Meadows, J. H., & Technology Futures Inc. (2014). Communication technology update and fundamentals. Focal Press.
Handayani, F. P., & Merdekawati, I. (2019). Kebijakan Penggunaan Media Online Website Kompas TV Dan Youtube Untuk Menyalurkan Konten “Eksklusif Digital” Kompas TV. Jurnal Kajian Jurnalisme, 2(2). https://doi.org/10.24198/jkj.v2i2.21361
Khan, G. F. (2017). Social Media for Government. Springer Singapore. https://doi.org/10.1007/978-981-10-2942-4
Kindarto, A. (2008). Belajar Sendiri Youtube, Menjadi Mahir Tanpa Guru. PT. Elex Media Komputindo Jakarta.
Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Kencana Jakarta.
Nurudin, N. (2003). Komunikasi Massa. Cespur Malang.
Nurudin, N. (2011). Pengantar Komunikasi Massa. Raja Grafindo Persada Jakarta.
Pratiwi, S. A. A. (2022). Persepsi Mahasiswa Ilmu Komunikasi Makassar Terhadap Tayangan Channel Youtube Nessi Judge. Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Hasanuddin. http://repository.unhas.ac.id/id/eprint/14564
Sugiyono, S. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. CV. Alfabeta, Bandung.
Syifa, A. (2020). Intensitas penggunaan smartphone, prokrastinasi akademik, dan perilaku phubbing Mahasiswa. Counsellia: Jurnal Bimbingan dan Konseling, 10(1), 83. https://doi.org/10.25273/counsellia.v10i1.6309
Tamburaka, A. (2013). Literasi Media: Cerdas Bermedia Khalayak Media Massa. Raja Grafindo Persada Jakarta.
Internet:
https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2019/
https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2021/, akses pada November 2021)
https://kbbi.kemdikbud.go.id/entri/pengaruh.
Refbacks
- There are currently no refbacks.